As a technology professional focused on retail and commerce, this was my 15th NRF Expo and Show (but who is counting?). The venue is, of course, enormous, yet convenient. The content is breathtaking and well …breathtaking. The experience can be a bit like drinking from the proverbial fire hose. At certain times over the years, it was difficult to differentiate between an actual positive technology trend or just hoopla.
I have been here before to hear about everything from RFIDs, a new company named Amazon that was suddenly selling more than just books and CDs (remember those?), self-checkouts and the promise of kiosks, and of course, the “elusive” predictive merchandise and financial planning solution everybody seems to always be looking for. Here’s what REALLY impressed me this time around:
At DMI, we use technology to solve business problems — which creates a winning strategy. Of course, we have a lot of smart technical folks, but our focus is on how we can make your business successful. We care fanatically about how your customers and prospects perceive your brand for example. We make it our business to help you build the right ROI model for your particular project. And because of this, we have an army of very happy customers to back us up.
If you feel overwhelmed by the amount of stories coming out of NRF2020, get in contact with us at DMI. We will help you navigate the technology while we listen to YOUR story.
— Pablo Pazmino, senior client partner, consumer vertical